Improvement
01/08/2025
🔄 Unlock accurate guest profiles with Match and merge powered by Mews Payments!
Imagine effortlessly merging guest profiles, even when crucial details such as name or phone number are missing. It's now a reality!
Match and merge now leverages Mews Payments to detect matching guest profiles using encrypted and tokenized credit or debit card data. Note: Mews Payments complies with PCI standards, ensuring payment card and guest data security and privacy.
You can now:
- Identify repeat guests seamlessly, even from third-party bookings, like OTAs, with inconsistent details.
- Gain actionable insights into your guest’s true spending when using Mews POS, so you get a unified view of your guests, enabling better personalization and operational efficiency.
What's new:
- Enhanced profile matching: Confidently match fragmented profiles using credit and debit cards securely tokenized through Mews Payments, and link records that might otherwise remain separate.
- Increased guest recognition: Identify repeat guests seamlessly, even when they book through third-party channels like OTAs, or POS, with inconsistent details.
- Actionable insights: Consolidate guest profiles based on transactions to gain a clearer view of guest spending behavior across multiple stays and properties.
- Competitive advantage: Use this smarter matching to strengthen personalization and engagement, making your brand memorable to guests.
- Consistent experiences: Ensure smooth payment processes, unified guest journeys, and loyalty program participation across properties.
This feature is being gradually rolled out over the coming weeks. You can learn more in our help article.
Do you like this new dimension of personalization? Let us know with a 😊 or 💬 in the comments below!
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